Ep 1: "Made in LA"
Julie Rice, Elizabeth Cutler, and Ruth Zukerman co-founded SOULCYCLE, but Zukerman was later iced out as an owner because she did not have proper legal protections in place. We trace SoulCycle's origin story back to the '90s Los Angeles spin craze before it revolutionized boutique fitness in New York City 2006.
Ep 2: "A Star Is Born"
SoulCycle takes off in New York City and The Hamptons, with celebrities like Kelly Ripa & Katie Couric becoming superfans. Co-founder Julie Rice's muse Janet Fitzgerald moves to Manhattan to work with budding talent. A beloved 22 year-old party-girl instructor Clare Veronica Walsh tragically dies on Christmas Day. A "wreck the studio" party signifies the end of the 72nd Street era as SoulCycle grows.
Ep 3: "Noon on Monday"
The gate-kept details of SoulCycle’s instructor training program are revealed for the first time. Servers crash every Monday at Noon during sign-ups. Hurricane Sandy causes chaos when people cannot access classes. Cults of personality form between instructors and riders.
Ep 4: "You Create Monsters"
Instructors make headlines for s*x & cheating scandals with married riders. SoulCycle co-founders Julie Rice & Elizabeth Cutler resign, walking away with $90 Million Dollars each. The 2016 Presidential election and its aftermath causes a great divide at SoulCycle among corporate HQ, instructors and clientele.
Ep 5: "S*x With An Ex"
Instructors make headlines for s*x & cheating scandals with married riders. SoulCycle co-founders Julie Rice & Elizabeth Cutler resign, walking away with $90 Million Dollars each. The 2016 Presidential election and its aftermath causes a great divide at SoulCycle among corporate HQ, instructors and clientele.
Ep 6: "Boogeyman in the Corner"
Real Housewives of New York City star Sonja Morgan is banned from the studio. Barry's Bootcamp CEO attempts to poach SoulCycle instructors and is banned. Two hard-charging directors of instructor training use rough, sexual language to intimidate new trainee recruits.
Ep 7: "Turn the Smile On"
We follow three instructors’ careers at SoulCycle — in San Francisco, Los Angeles and New York City. Christina Aguilera surprises riders at her own theme class. An instructor is recruited after a life of crime, addiction and losing 100 pounds at Soul. While some charismatic instructors are paid $1K+ per class, others max out at $150.